Marketplace Solutions
Speed-up Your Go-To-Market with Hashmeta’s Marketplace Cloud Solutions!
Hashmeta Marketplace Cloud is a cost-effective enterprise platform that’s built for
Direct to Consumer (DTC) Brands. Start selling directly online now.
Marketplace Solutions
Speed-up Your Go-To-Market with Hashmeta’s Marketplace Cloud Solutions!
Hashmeta Marketplace Cloud is a cost-effective enterprise platform that’s built for
Direct to Consumer (DTC) Brands. Start selling directly online now.
Social commerce Marketplace: The new growth engine in E-commerce
How can Hashmeta’s Marketplace Cloud Solution help?
Social commerce leverages on mass traffic of social media and social community to reach out to mass potential buyers and lower the customer acquisition cost. It helps to improve product discovery experience through social media content or word of mouth. One of the key benefits of using Hashmeta’s Marketplace Cloud solution is the immediate access to a ready pool of creators, influencers, resellers, ambassadors and affiliates.
Hashmeta's Marketplace Cloud Solution
Influencers
Focus on using their social media channel to influence their followers and motivate them to action. Known for the personal brand they create, their expertise lies in being able to attract and engage their audience. Can equally be ‘celebrity’ influencers with millions of followers, or micro influencers with a couple thousand.
Creators
Focus on creating unique content in their own domains. Their expertise lies in being able to create, produce and publish original ideas. They may also influence and / or sell, and are increasingly seeking to monetize their value add.
Resellers
Focus on selling goods from others to users through their networks. Their expertise lies in curating items their customers will like and running their business. They haven’t crafted a personal brand in the same way as influencers, don’t create unique content like creators, and nor do they create the products themselves like a small brand. Instead, they use their personal relationships to share listings and generate sales.
Ambassadors
Focus and care deeply for the brand’s product or service and genuinely desires to share it with their close family and friends because they have received actual value and want others to benefit.
Affiliates
Focus on earning commissions based on the product sales they generate from their marketing efforts. Their revenue is tracked using their personal referral code. When someone uses their referral code to purchase a product or service, the affiliate is credited and receives a commission or percentage of the sale.
Key Opinion Leaders (KOLs)
KOLs produce content (feed, videos, live streaming) on social media to push for potential conversions. KOLs operate in the public social networks such as Facebook, Instagram, YouTube and TikTok.
Key Opinion Consumers (KOCs)
KOCs are everyday consumers. They acquire their influence from non-public social relationships or private social networks such as Whatsapp, Facebook Messenger, WeChat and Telegram. They are the same group who are powering up the community Group Buy. Buyers join and buy together within the neighborhood group; goods will be delivered to the group leader, who collects orders and will arrange last mile delivery to end customers.
Hashmeta's Marketplace Cloud Value Proposition
Marketing and Selling to customer directly through creators and advocates
Integrated with payment processing
Logistics through in-house or third-party providers
Support to customers through e.g. live chat, chat bots etc